Formula 1 revenue soars 53% in first quarter of 2026

Formula 1’s commercial momentum shows no sign of slowing, with revenue jumping 53% to $617 million in the first quarter of 2026 compared to $403 million a year earlier. The sport also turned a $28 million operating loss into a $107 million profit, aided by an extra race in the reporting period and higher season-based income recognition.

Why it matters:

The financial surge underscores F1’s continued growth under Liberty Media, even as the calendar contracts to 22 races. Stronger media rights and sponsorship deals, plus premium hospitality offerings, demonstrate the championship’s ability to monetize its global appeal.

The details:

• Calendar effect: Three races (Australia, China, Japan) were held in Q1 2026 versus two in 2025, shifting more season revenue into the period. The cancellation of Bahrain and Saudi Arabia contributed to the earlier recognition of race fees.
• Revenue growth: Primary revenue rose due to the extra race, higher proportionate recognition of season-based revenue, and contractual fee increases. Media rights, sponsorship, hospitality (stronger Paddock Club demand), freight/travel, and licensing all grew.
• Commercial deals: New partnerships with Apple (US), Standard Chartered, and Marsh, plus a renewed multi-year Sky agreement, bolstered the quarter.
• Financial health: Operating income swung from a $28 million loss to a $107 million profit, reflecting the calendar shift and improved commercial terms.

What's next:

F1 remains focused on fan engagement and working with the FIA and teams to improve racing. With a reduced 22-race calendar but stronger commercial foundations, the sport looks well-positioned to sustain its financial momentum through 2026.