Hamilton Uses F1 Break for Ferrari Store Opening, Oscar Win, and Japan Trip with Kim Kardashian

Lewis Hamilton spent the F1 break attending Ferrari Style’s London boutique opening, celebrating his Oscar‑winning documentary and traveling to Japan with Kim Kardashian after his podium in Shanghai.

Why it matters:

• Hamilton’s off‑track profile amplifies F1’s global brand and draws new fans.
• Luxury partnerships and high‑profile relationships boost F1’s cultural relevance.

The details:

• Ferrari Style boutique opening – Hamilton attended the London store launch and praised the “great night, great vibe.”
• Oscar win – Hamilton’s co‑produced documentary “F1” took home the Oscar for Best Documentary Short Subject at the 98th Academy Awards, a first for the sport.
• Japanese GP trip – Hamilton was seen in Japan with Kim Kardashian ahead of the Suzuka race, fueling speculation about their relationship.

What's next:

Hamilton heads back to the grid for the Japanese Grand Prix in a Ferrari, hoping to turn his off‑track momentum into points. The buzz around his fashion and film ventures keeps F1 in the global spotlight and may attract new sponsors while hinting at a broader post‑racing brand strategy.