Sky Sports Extends F1 Broadcasting Deal Through 2034

Formula 1 has extended its broadcasting partnership with Sky Sports through the 2034 season in the UK and Ireland, well ahead of the previous deal's 2029 expiration. The agreement also secures Sky's Italian rights until 2032, reinforcing the broadcaster's dominant role across two of F1's most passionate markets.

Why it matters:

Sky's coverage—featuring Martin Brundle's iconic grid walks and expert analysis from former champions like Jenson Button—has become synonymous with modern F1 viewership. This long-term commitment provides stability as the sport enters a new technical era and attracts younger audiences, particularly with rising British stars like Kimi Antonelli on the grid.

The details:

• Sky Sports has held F1 rights in the UK and Ireland since 2012, building a dedicated channel and a renowned broadcast team.
• The new deal runs through 2034, extending the partnership by five years beyond its original 2029 end date.
• CEO Stefano Domenicali praised Sky's "world leading approach to live broadcasting" and called the renewal a testament to their shared growth.
• Sky Group CEO Dana Strong highlighted the sport's "exciting era" with more British talent, including Antonelli.
• The Italian rights extension to 2032 ensures Sky remains F1's home in that market as well.

What's next:

With F1's popularity surging globally and a new generation of drivers emerging, Sky's continued investment ensures fans in the UK and Ireland will have uninterrupted access to all races, qualifying sessions, and exclusive content for at least another decade.

• The deal also positions Sky to cover F1's next major regulatory changes, including the 2026 engine overhaul.
• As the sport expands its calendar and digital presence, Sky's storytelling will remain a key driver of audience engagement.