Christian Horner lands 'premium' advisory role as F1 return rumors intensify

Christian Horner is taking on a new role as a special advisor on "investments in premium sports" for Oakley Capital, a leading private equity firm with holdings in sailing, padel, and golf. The move comes as Horner actively seeks a route back into Formula 1, with reports of serious discussions about a potential 12th team and efforts to secure a stake in Alpine.

Why it matters:

Horner's dual focus – a high-profile advisory job and a push to become an F1 team shareholder – underscores his enduring influence in motorsport and the growing intersection of private equity and elite racing. His potential return to the paddock as an owner could reshape team dynamics, especially if he secures a stake in a struggling outfit like Alpine.

The details:

• New role: Horner will advise Oakley Capital on sports investments, leveraging his experience as Red Bull Racing team principal. The firm already backs Athena Racing (America's Cup challenger) and various padel and golf brands.
• Horner's statement: He praised Oakley's approach to building "ambitious, founder-led businesses" and looks forward to sharing his experience.
• Oakley's view: Founder Peter Dubens called Horner a "highly successful leader in global sport" with invaluable commercial instinct for scaling their sports portfolio.
• F1 return efforts: Horner held "serious discussions" with Chinese automaker BYD about entering F1 as a 12th team, as reported by RacingNews365. However, his primary focus remains on acquiring the 24% stake Otro Capital is selling in Alpine, with a consortium he assembled already having the necessary funds.

What's next:

Horner's immediate priority is the Alpine stake, which would give him a direct ownership role in F1. If that deal falls through, the BYD option remains a backup. Meanwhile, his advisory role at Oakley keeps him connected to the broader sports investment landscape, ensuring his influence extends beyond the pit wall.