F1 signs multi‑year deal with Marsh as Official Risk Partner

Formula 1 has signed a multi‑year partnership with global insurance broker Marsh, naming it the sport’s Official Risk Partner and Official Insurance Brokering Partner. The deal gives Marsh trackside branding, curated race‑day guest experiences and a “Risk Perspective” series that examines risk‑taking at nine iconic circuits.

Why it matters:

• The partnership expands F1’s commercial portfolio into risk‑management, adding a new industry perspective.
• Marsh gains high‑visibility exposure to F1’s 827 million‑strong audience and its global business network.
• Both brands share values of performance, precision and resilience, reinforcing their market positioning.

By the numbers:

• Marsh operates in 130 markets.
• F1 has a fan base of 827 million and races in over 20 countries.
• Trackside signage will appear at every Grand Prix, complemented by bespoke hospitality programmes.
• “Risk Perspective” will produce nine episodes, each analysing the risk‑calculation challenges of a specific circuit.

What's next:

• The first episode will launch on F1.com and the official app before the next race weekend.
• Marsh will host exclusive networking events for executives at selected Grand Prix venues.
• The partnership should deepen F1’s B2B outreach, tapping Marsh’s client network for future commercial projects.