F1’s global TV audience rises in the first three races despite mixed fan reaction
F1’s TV audience grew in the first three races of 2024, with YoY gains of 23% in Australia, 30% in China and 20% in Japan, despite mixed fan reactions to new regulations. The sport plans tweaks ahead of Miami.
Formula 1’s global TV audience grew in each of the opening three races of the 2024 season, even as fans remain divided over the new technical package. Year‑over‑year numbers show a 23 % jump in Australia, a 30 % rise in China and a 20 % increase in Japan, based on data collected across more than ten key markets.
Why it matters:
- Strong viewership validates the sport’s growth strategy, turning casual interest into broadcast revenue.
- The Asian spikes highlight the payoff of market‑specific outreach and the appeal of F1’s entertainment focus.
The details:
- Australia: 23 % YoY increase – roughly 1.2 million more viewers than in 2023.
- China: 30 % YoY rise – about 2 million additional viewers, the steepest growth among the three venues.
- Japan: 20 % YoY uplift – an estimated 800 k extra viewers, signalling renewed local enthusiasm.
What's next:
- FIA and F1 will use the five‑week pause before the Miami Grand Prix to fine‑tune the 2026 rule package, aiming for a smoother qualifying experience.
- If fan sentiment improves, the series can leverage the audience momentum to expand further in Asia and Europe, strengthening sponsorship and reinforcing its entertainment‑first approach.
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